Want to keep up appearances on your social media platforms? From Twitter to YouTube, use our handy guide to put your best face forward.
Posts by Alison Engelhardt
When Size Matters
Image is everything. So is perception. Therefore, besides: Having a strategy Offering fresh and compelling information Staying engaged with your followers central to your social media success is looking good. It is of course “what’s inside that counts” at the end of the day, but superficiality can be under-rated. Step away for a minute from […]
Our Interest in Pinterest
Certainly one of our favorite social media platforms, but there’s not much doubt Pinterest is not for every business. As a marketing group, we are huge proponents of advising people who are supporting their own DIY-social media efforts to select three platforms that make the most sense for their business and then do them right. […]
How To Be Your Own Best Customer
As a digital marketing company, we handle analytics and highly technical coding on a daily basis. When it comes to social media, we develop tons of bright and shiny images and informative details for the front end, as well as concerted strategies to promote clients across platform. A client needs a custom website with all […]
The Math of Marketing
Beneath branding and social media engagement exists the truth of client acquisition: the numbers. Typically the most expensive component of any business model, the dollars that support a company’s procurement strategy are at the foundation of a profitable business. So where to start?? Well, we live in Google Almighty’s world so let’s consider that when […]
Content and SEO: Perfect for Each Other
If your content falls in the forest and there is no one there to hear it, it will absolutely, positively not make a sound. The silence can actually be deafening. So for one of the most used buzzwords (that even claims its own institute!), content marketing cannot stand alone. To belabor the forest analogy, your […]
How to Build a Better FAQ Page
While they may be one of the older conventions in website design, we love to see great FAQ pages function as a key component in consumer education. There’s nothing not to love about Live Agent Services — when they are available and you are not stuck in queue being reminded of how important you are! […]
Can We Hashtag?
In their now classic video, Jimmy Fallon and Justin Timberlake charmingly captured the absurdity of our addiction to hashtags. Are we reduced to conversing in lists? Are our interpersonal skills measured by our ability to abbreviate? Are we that busy? Attractive men who are hilarious aside, hashtags are at the center of their own uprising […]
How to Keep Your Finger on the Pulse of Social Media Platforms
The reality of social media? It is a commitment. Building awareness, perpetuating your brand, expanding your reach – these goals are attainable via such versatile platforms – you just need to get your arms around them. And that’s where great tools come in. Like any DIY project you need a box full of the right […]
Caught Between a Platform and a Podium: Where Should You Spend Your Social Media Time?
Whether you’re speaking at an industry convention in New York or posting across social media platforms, you need to know your audience. A well-rehearsed keynote speech delivered in the venue’s Ambassador Room may be choreographed to include light cues, presentation slides, and even holds for applause. The hitch with social media (besides the fact it’s […]
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