The platforms may be different, but advertising hasn’t changed that much since the Don Drapers of Madison Avenue reigned. One encompassing truth is the same, you don’t get something for nothing. Three-martini lunches and storyboards on easels aside, social media is all bright and shiny in the beginning. No start-up costs, no monthly recurring fees, just […]
Posts by Alison Engelhardt
How To Use Instagram For Business
Remember scoffing at Facebook as a legit promotional platform for business? It was just some website some student at Harvard designed to connect college kids. You may even recall the first time you saw someone conducting a phone conversation on the street with a mobile phone. “What could be so important that guy couldn’t wait […]
How to Make Google and Your Customers Happy
Content marketing: The most over-used phrase in modern marketing? Perhaps. The most critical component to earning trust and customer loyalty? Absolutely. According to the Content Marketing Institute (yes, there really is one!): Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and […]
Guest Blog: Shannon O’Connor, Copywriter
Once you’ve made the (very wise!) decision to invest in your professional development and hire an expert to help you hone your skills, you must contend with the daunting task of finding the right help before any learning can commence. When faced with the seemingly endless consulting, coaching, and training offerings available, this undertaking can […]
Our Four Favorite Things About LinkedIn for Realtors
LinkedIn has become the place where people look to the experts for the answers. It may have once had the reputation of a stodgy, static, online resume, but this platform has morphed into a powerful search engine for professionals, particularly for Realtors. If you are an agent and have not logged in recently, you will […]
The Positive Side of Google+
When it comes to promoting your business via social media, we recommend you select three platforms that suit your business and then maintain them effectively. It is far more advantageous to fuel three platforms successfully than attempt to maintain all of them half-heartedly. In assessing which platforms to invest your precious time and/or marketing dollars, […]
5 Solutions That Will Step Up Your 2014 Marketing Plan
Are You Unknowingly Making This Costly Marketing Mistake? Given the pervasive misuse of the word “branding,” it’s no surprise that many entrepreneurs make the mistake of investing in advertising or marketing before they really define their company brand. When discussing their various promotional endeavors, business owners will frequently use all three words – branding, marketing, and […]
Why Brand Consistency Cultivates Customer Loyalty
Today’s consumers are inundated with thousands of advertising messages all day long, so distinguishing your brand from competitors has never been more critical to the success of your business. However, it’s not enough just to catch prospective buyers’ attention – you need to create a lasting impression. Fortunately, building a memorable brand isn’t as difficult […]
Using Pinterest for your NonProfit Marketing
Pinterest is a unique place among social media users and an untapped market for cost effective nonprofit marketing. A study done by Shareaholic indicates that 21% of users followed up with a purchase after seeing it on Pinterest. Its also been noted that Pinterest has more referral traffic than LinkedIn, Google+, and YouTube combined. A […]
Simple Tips to Make LinkedIn Work For You
Why do some people have success with LinkedIn, but you can’t seem to get the same results? LinkedIn is not the largest or most popular (although continues to grow exponentially), but it has been embraced by the business community as a place to solicit advice about business decisions, bounce ideas off colleagues, or to get […]
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