The overall content marketing effort needs be a concerted one…the content targeted, intelligent, and timely. It should be reflective of your company’s tone, style, and culture. Who are your people? What do they need to know? How do their needs shape what you craft? The cardinal “don’t” in content marketing: Don’t throw just anything out […]
The Mobilization of Social
In real life you may regularly see 15 friends, while on Facebook, Instagram, or Snapchat you regularly see hundreds. Social media is nothing new; in fact, it’ll be hard to find someone who isn’t on some form of social media. With the rise of smartphones and mobile devices, everything is more accessible. When you wake […]
Go Niche or Go Home: Why Niche Marketing is Better
If you’re barking up the wrong tree are you making a sound? No. It’s not the quality of your product or the caliber of your service that matters. If the people you are targeting have no use for your carbonated, super-caffeinated beverages or sets of luscious 1800 count Egyptian Cotton Bed Sheets then: You are […]
Behavior Marketing: The Ultimate Voyeurism and the Best Way to Find Your Next Customer
Ever feel like you’re being watched? You are. It’s not just by Big Brother…he’s actually got his whole family in on the surveillance. Beyond the security cameras in convenience stores, your keystrokes are the windows to your soul…or at least to your shopping behaviors. As you Google away, you are being monitored and pigeon-holed. Behavior […]
Social Media: Not Optional Anymore
We sort of hate to use the term “obligatory” because it takes the fun out of marketing. But when it comes to a contemporary and effective marketing strategy – you’d be hard pressed to figure an industry that can do without social media and still grow their business exponentially. We will therefore reiterate the concept […]
Why Low-Rent Hosting Just Won’t Do
The expression: “Success has many fathers, but failure is an orphan” was made popular long before websites and their hosting were tasks to be scheduled. At this point, you can apply every axiom about dropping balls and missing deadlines to website launches. They are notorious for this distinction. And even more astounding…it almost seems expected. […]
Public Speaking Guide for Introverts
Public Speaking Guide for Introverts Introverts enjoy the inner workings of the mind; social situations and crowds of people drain their energy. It follows that public speaking or large presentations would be a bit daunting for an introvert. However, preparation is the key to success when it comes to public speaking. Everyone knows the […]
What You Don’t Know About Landing Pages
Your landing page is the first interaction that visitors to your website have with your brand, product or company. A landing page is the web page you’re brought to when you click on an organic or paid listing in the search results. Because it is a high-traffic landing page, most people consider their home page […]
Up Periscope
If you’re plugged into the social media scene or at least maintain a solid Twitter presence, you’ve likely heard about our new best friend Periscope. Like any trusted ally, it will tell you exactly what’s going on, when it’s going on. The feature supporting this coveted omnipotence? Periscope is a live streaming video app that […]
What Google’s New Algorithm Change Means for Your Website
As you may or may not be aware, Google is rolling out some major, ground-breaking changes to their algorithm today. One of which will significantly impact your search ranking if your website is not responsive. On February 26th, Google released a statement saying; Starting April 21, we will be expanding our use of mobile-friendliness as […]
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