As you may or may not be aware, Google is rolling out some major, ground-breaking changes to their algorithm today. One of which will significantly impact your search ranking if your website is not responsive. On February 26th, Google released a statement saying; Starting April 21, we will be expanding our use of mobile-friendliness as […]
The Biggest Marketing Mistake You May be Making on WordPress
Online marketing is your lifeline to the outside world. When you operate a WordPress website, whether it’s for your business or personal blog, few people will see your message if you don’t market your ideas to other individuals surfing the web. However, many WordPress enthusiasts make a major mistake early on when using WordPress. There […]
The Five Elements Every Business Needs to Succeed at Content Marketing
Every marketing professional knows that “Content is King.” (ahem, “Queen”) Content marketing, which literally means using content to market yourself or your business, has many advantages. By producing consistent and relevant content, shared with your target audience via a website, blog, e-newsletter, articles and social media, you establish yourself as an expert or leader in […]
Tips for Handling Negative Reviews
Originally a component of public relations, reputation management has evolved in direct proportion to the expansion of digital marketing. Across social media platforms, review sites, and industry specific sites, the need for companies to actively examine and manage their online reputation is now as vital as any other operational aspect. The first step is to […]
Your Guide to Social Media Sizes
Want to keep up appearances on your social media platforms? From Twitter to YouTube, use our handy guide to put your best face forward.
When Size Matters
Image is everything. So is perception. Therefore, besides: Having a strategy Offering fresh and compelling information Staying engaged with your followers central to your social media success is looking good. It is of course “what’s inside that counts” at the end of the day, but superficiality can be under-rated. Step away for a minute from […]
Our Interest in Pinterest
Certainly one of our favorite social media platforms, but there’s not much doubt Pinterest is not for every business. As a marketing group, we are huge proponents of advising people who are supporting their own DIY-social media efforts to select three platforms that make the most sense for their business and then do them right. […]
How To Be Your Own Best Customer
As a digital marketing company, we handle analytics and highly technical coding on a daily basis. When it comes to social media, we develop tons of bright and shiny images and informative details for the front end, as well as concerted strategies to promote clients across platform. A client needs a custom website with all […]
The Math of Marketing
Beneath branding and social media engagement exists the truth of client acquisition: the numbers. Typically the most expensive component of any business model, the dollars that support a company’s procurement strategy are at the foundation of a profitable business. So where to start?? Well, we live in Google Almighty’s world so let’s consider that when […]
Content and SEO: Perfect for Each Other
If your content falls in the forest and there is no one there to hear it, it will absolutely, positively not make a sound. The silence can actually be deafening. So for one of the most used buzzwords (that even claims its own institute!), content marketing cannot stand alone. To belabor the forest analogy, your […]
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