So Drake’s got an air phone in one hand and perhaps a de-decorated red cup of Chestnut Praline Latte in the other? Thus far, the two most enduring images of this holiday season: Dancing Drake and the plain ol’ Starbucks holiday cup. Even though we should have better things to do than obsess over bad […]
How Local Listings Allow You to Monitor Your Reputation
Garbage in, garbage out. It’s the Golden Rule of databases and the subsequent result of any query searching amidst the ruins of inaccurate material. As today’s purveyor of everything there is to know, Google needs to run a ship that’s tight. She rewards good behavior, accuracy, and garden-fresh information. Question: What’s the foundation of key […]
Online Reviews: The Reality of Perception
The shift in power is profound. While much of the control of your business is in the hands of Google Almighty as we slave to feed that insatiable beast – you can now also count the consumer as your company’s virtual spokesperson. Traditional marketing rhetoric takes a back seat. Businesses can no longer simply pontificate […]
Email Marketing: Best Practices
When marketing your business, Creativity is King. Today you have all the latitude in the world to appeal to your target market. As long as you have a clear vision of who they are, you will understand how to influence them and what they wish to know. There are an abundance of ways to reach […]
14 Quick Tips to a Successful Content Marketing Strategy
The overall content marketing effort needs be a concerted one…the content targeted, intelligent, and timely. It should be reflective of your company’s tone, style, and culture. Who are your people? What do they need to know? How do their needs shape what you craft? The cardinal “don’t” in content marketing: Don’t throw just anything out […]
The Mobilization of Social
In real life you may regularly see 15 friends, while on Facebook, Instagram, or Snapchat you regularly see hundreds. Social media is nothing new; in fact, it’ll be hard to find someone who isn’t on some form of social media. With the rise of smartphones and mobile devices, everything is more accessible. When you wake […]
Go Niche or Go Home: Why Niche Marketing is Better
If you’re barking up the wrong tree are you making a sound? No. It’s not the quality of your product or the caliber of your service that matters. If the people you are targeting have no use for your carbonated, super-caffeinated beverages or sets of luscious 1800 count Egyptian Cotton Bed Sheets then: You are […]
Behavior Marketing: The Ultimate Voyeurism and the Best Way to Find Your Next Customer
Ever feel like you’re being watched? You are. It’s not just by Big Brother…he’s actually got his whole family in on the surveillance. Beyond the security cameras in convenience stores, your keystrokes are the windows to your soul…or at least to your shopping behaviors. As you Google away, you are being monitored and pigeon-holed. Behavior […]
Social Media: Not Optional Anymore
We sort of hate to use the term “obligatory” because it takes the fun out of marketing. But when it comes to a contemporary and effective marketing strategy – you’d be hard pressed to figure an industry that can do without social media and still grow their business exponentially. We will therefore reiterate the concept […]
Why Low-Rent Hosting Just Won’t Do
The expression: “Success has many fathers, but failure is an orphan” was made popular long before websites and their hosting were tasks to be scheduled. At this point, you can apply every axiom about dropping balls and missing deadlines to website launches. They are notorious for this distinction. And even more astounding…it almost seems expected. […]