I am proud to be the president of strata-climbing, straight-shooting marketing agency. Like every other business with a dream and people willing to put in an obscene amount of work, we have created something tangible. We are a trusted firm providing design and marketing strategies to companies seeking promotion and notoriety—the good kind! Each and […]
The Good, The Bad and The Ugly of a Marketing Internship
Well, we decided at long last to let our interns speak. They have been virtually sequestered in one of our conference rooms for the past semester. Heads bowed over laptops, they researched and posted and posted and researched – probably feeling like a team of drones, but…as bright and shining as a career in marketing […]
Are You Franchise-able?
You may have a product or experiential business you believe has universal appeal. If only it could be packaged and become a Benjamin-producing machine. Are visions of sugarplums, yachts, and penthouses dancing in your head? Is the dream instead to be the recipient of a positive income stream that bestows an early retirement? Or do […]
Design A Logo You Love
From this day forward…a pivotal phrase plucked straight from your garden variety wedding vows, but it’s an applied principle in logo design. A logo is forever. There is obviously a big, beautiful creative process devoted to developing a logo. Your graphic designer will take the lead. The possibilities are endless, but as the business owner, […]
Business Bibles and Franchise Standards
“Are we on the same page?” This question personifies the value of a brand standards guide. Asking if everyone shares an understanding to literally and figuratively perform in unison is the definition of a franchise whose brand is alive and well. While any company will benefit from a Best Practices Manual that details logo specs, […]
Guest Blog: Shannon O’Connor, Copywriter
Once you’ve made the (very wise!) decision to invest in your professional development and hire an expert to help you hone your skills, you must contend with the daunting task of finding the right help before any learning can commence. When faced with the seemingly endless consulting, coaching, and training offerings available, this undertaking can […]