By now you know it is virtually impossible to manage your own social media accounts. The Five Stages of Social Media Grief: This is easy and free! Mmmm…a lot of sweat equity, but worth it! What’s the story with this new news feed algorithm?” Yipes! Haven’t posted in three days! Need to find relevant content! […]
Social Media is a Journey – Don’t–Stop–Believing!
So it’s 2016, and we’re all even more entrenched personally and professionally in social media. Crazy that Facebook’s been around for over a decade now. Other giants like Instagram, SnapChat, Twitter, and LinkedIn are aging, but not showing signs of slowing. Oh! Forgot. RIP Google+. Social Media Marketing Through the various marketing, advertising, and promotional […]
Reputation Management: The Spin Game
The maintenance of your company’s digital profile does not consist merely of deflecting scorching critiques with a superhero shield and wristlets. This aspect of your marketing strategy needs to be way more proactive than that. But for now, let’s look at the reactive aspect of dealing with PR crises online. The Subway Footlong You don’t […]
Can We Hashtag?
In their now classic video, Jimmy Fallon and Justin Timberlake charmingly captured the absurdity of our addiction to hashtags. Are we reduced to conversing in lists? Are our interpersonal skills measured by our ability to abbreviate? Are we that busy? Attractive men who are hilarious aside, hashtags are at the center of their own uprising […]