Well, in four words: “It works, for now.” But is influencer marketing a trend that has already worn out its welcome because it is too contrived and stupid expensive? From […]
Alison Engelhardt
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Posts by Alison Engelhardt
Stop Doing This One Thing in Marketing
We are marketing experts. A vocation for which you must be passionate about to succeed. Because of our penchant for all things promotional, we are never off the clock. Yes, […]
What We’re Reading
There are a zillion (maybe half a zillion) ways to absorb trending news and consumption-worthy prose. For our super savvy marketing team, a recent digression (during an internal strategy session) […]
This Just In: Facebook Loves Videos
Facebook itself has been in the news as much as the videos it perpetuates. In the wake of recent murders and injustices, the social media giant has just clarified its […]
You Must Be THIS TALL to Ride this Ride
A perhaps tired, but true analogy is the client/service provider dating comparison. There’s the kick-off meeting: like a first date, everyone is on best behavior. The small talk, the exchanges […]
Why Direct Mail is NOT a Lost Art
Madonna’s Material World aside, there’s no doubt we are living in a virtual world. It’s the place where we keep our friends, where we post what we’re eating and drinking, […]
Marketing to Millennials
We are no longer “making way” for millennials – we are literally creating space for them. As in precious, expensive real estate allocated for their consumption. As well we should. […]
Facebook Ads and How They Work
Whether you find them obnoxious or not, advertisements are scattered throughout the many webpages of our virtual world. Arguably the most popular social networking site (boasting about 1.5 billion users), […]
What Stop Are Your Clients Getting Off?
I am proud to be the president of strata-climbing, straight-shooting marketing agency. Like every other business with a dream and people willing to put in an obscene amount of work, […]
Social Media is a Journey – Don’t–Stop–Believing!
So it’s 2016, and we’re all even more entrenched personally and professionally in social media. Crazy that Facebook’s been around for over a decade now. Other giants like Instagram, SnapChat, […]
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