From this day forward…a pivotal phrase plucked straight from your garden variety wedding vows, but it’s an applied principle in logo design. A logo is forever. There is obviously a big, beautiful creative process devoted to developing a logo. Your graphic designer will take the lead. The possibilities are endless, but as the business owner, […]
Posts by Alison Engelhardt
Networking Tips: How to Make a First Impression Last
So you powered through last night’s networking meeting like a skilled politician; working the room making connections with potential new clients and alliances. You’ve got the stack of business cards to prove it! So….now what? How do you “monetize” these into trusted professionals and clients? Here are some networking tips to get you closer to […]
The Selling Power of a Solid Social Media Strategy
Social media is so much more than just a community platform for socializing. Its origins may be founded there, but it has morphed into a means for brands to create awareness of their products and services, and as a way to sell directly to consumers. To effectively sell to your potential customers it’s necessary to […]
Business Bibles and Franchise Standards
“Are we on the same page?” This question personifies the value of a brand standards guide. Asking if everyone shares an understanding to literally and figuratively perform in unison is the definition of a franchise whose brand is alive and well. While any company will benefit from a Best Practices Manual that details logo specs, […]
How Local Listings Allow You to Monitor Your Reputation
Garbage in, garbage out. It’s the Golden Rule of databases and the subsequent result of any query searching amidst the ruins of inaccurate material. As today’s purveyor of everything there is to know, Google needs to run a ship that’s tight. She rewards good behavior, accuracy, and garden-fresh information. Question: What’s the foundation of key […]
Online Reviews: The Reality of Perception
The shift in power is profound. While much of the control of your business is in the hands of Google Almighty as we slave to feed that insatiable beast – you can now also count the consumer as your company’s virtual spokesperson. Traditional marketing rhetoric takes a back seat. Businesses can no longer simply pontificate […]
Email Marketing: Best Practices
When marketing your business, Creativity is King. Today you have all the latitude in the world to appeal to your target market. As long as you have a clear vision of who they are, you will understand how to influence them and what they wish to know. There are an abundance of ways to reach […]
14 Quick Tips to a Successful Content Marketing Strategy
The overall content marketing effort needs be a concerted one…the content targeted, intelligent, and timely. It should be reflective of your company’s tone, style, and culture. Who are your people? What do they need to know? How do their needs shape what you craft? The cardinal “don’t” in content marketing: Don’t throw just anything out […]
The Mobilization of Social
In real life you may regularly see 15 friends, while on Facebook, Instagram, or Snapchat you regularly see hundreds. Social media is nothing new; in fact, it’ll be hard to find someone who isn’t on some form of social media. With the rise of smartphones and mobile devices, everything is more accessible. When you wake […]
Go Niche or Go Home: Why Niche Marketing is Better
If you’re barking up the wrong tree are you making a sound? No. It’s not the quality of your product or the caliber of your service that matters. If the people you are targeting have no use for your carbonated, super-caffeinated beverages or sets of luscious 1800 count Egyptian Cotton Bed Sheets then: You are […]
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