Ever feel like you’re being watched? You are. It’s not just by Big Brother…he’s actually got his whole family in on the surveillance. Beyond the security cameras in convenience stores, your keystrokes are the windows to your soul…or at least to your shopping behaviors. As you Google away, you are being monitored and pigeon-holed. Behavior […]
Posts by Alison Engelhardt
Social Media: Not Optional Anymore
We sort of hate to use the term “obligatory” because it takes the fun out of marketing. But when it comes to a contemporary and effective marketing strategy – you’d be hard pressed to figure an industry that can do without social media and still grow their business exponentially. We will therefore reiterate the concept […]
Why Low-Rent Hosting Just Won’t Do
The expression: “Success has many fathers, but failure is an orphan” was made popular long before websites and their hosting were tasks to be scheduled. At this point, you can apply every axiom about dropping balls and missing deadlines to website launches. They are notorious for this distinction. And even more astounding…it almost seems expected. […]
Public Speaking Guide for Introverts
Public Speaking Guide for Introverts Introverts enjoy the inner workings of the mind; social situations and crowds of people drain their energy. It follows that public speaking or large presentations would be a bit daunting for an introvert. However, preparation is the key to success when it comes to public speaking. Everyone knows the […]
What You Don’t Know About Landing Pages
Your landing page is the first interaction that visitors to your website have with your brand, product or company. A landing page is the web page you’re brought to when you click on an organic or paid listing in the search results. Because it is a high-traffic landing page, most people consider their home page […]
Up Periscope
If you’re plugged into the social media scene or at least maintain a solid Twitter presence, you’ve likely heard about our new best friend Periscope. Like any trusted ally, it will tell you exactly what’s going on, when it’s going on. The feature supporting this coveted omnipotence? Periscope is a live streaming video app that […]
What Google’s New Algorithm Change Means for Your Website
As you may or may not be aware, Google is rolling out some major, ground-breaking changes to their algorithm today. One of which will significantly impact your search ranking if your website is not responsive. On February 26th, Google released a statement saying; Starting April 21, we will be expanding our use of mobile-friendliness as […]
The Biggest Marketing Mistake You May be Making on WordPress
Online marketing is your lifeline to the outside world. When you operate a WordPress website, whether it’s for your business or personal blog, few people will see your message if you don’t market your ideas to other individuals surfing the web. However, many WordPress enthusiasts make a major mistake early on when using WordPress. There […]
The Five Elements Every Business Needs to Succeed at Content Marketing
Every marketing professional knows that “Content is King.” (ahem, “Queen”) Content marketing, which literally means using content to market yourself or your business, has many advantages. By producing consistent and relevant content, shared with your target audience via a website, blog, e-newsletter, articles and social media, you establish yourself as an expert or leader in […]
Tips for Handling Negative Reviews
Originally a component of public relations, reputation management has evolved in direct proportion to the expansion of digital marketing. Across social media platforms, review sites, and industry specific sites, the need for companies to actively examine and manage their online reputation is now as vital as any other operational aspect. The first step is to […]
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