In their now classic video, Jimmy Fallon and Justin Timberlake charmingly captured the absurdity of our addiction to hashtags. Are we reduced to conversing in lists? Are our interpersonal skills measured by our ability to abbreviate? Are we that busy? Attractive men who are hilarious aside, hashtags are at the center of their own uprising […]
How to Keep Your Finger on the Pulse of Social Media Platforms
The reality of social media? It is a commitment. Building awareness, perpetuating your brand, expanding your reach – these goals are attainable via such versatile platforms – you just need to get your arms around them. And that’s where great tools come in. Like any DIY project you need a box full of the right […]
Caught Between a Platform and a Podium: Where Should You Spend Your Social Media Time?
Whether you’re speaking at an industry convention in New York or posting across social media platforms, you need to know your audience. A well-rehearsed keynote speech delivered in the venue’s Ambassador Room may be choreographed to include light cues, presentation slides, and even holds for applause. The hitch with social media (besides the fact it’s […]
If You Build It, They Will Come
We all love to grab hold of sanity, whenever and wherever possible. So we keep lists, tack Post-Its to the wall, hang white boards, and download apps – all to keep us driving forward to accomplish tasks at hand. For your content management, you need a calendar too. When it comes to a successful content […]
There’s No Such Thing as a Free Lunch
The platforms may be different, but advertising hasn’t changed that much since the Don Drapers of Madison Avenue reigned. One encompassing truth is the same, you don’t get something for nothing. Three-martini lunches and storyboards on easels aside, social media is all bright and shiny in the beginning. No start-up costs, no monthly recurring fees, just […]
How To Use Instagram For Business
Remember scoffing at Facebook as a legit promotional platform for business? It was just some website some student at Harvard designed to connect college kids. You may even recall the first time you saw someone conducting a phone conversation on the street with a mobile phone. “What could be so important that guy couldn’t wait […]
How to Make Google and Your Customers Happy
Content marketing: The most over-used phrase in modern marketing? Perhaps. The most critical component to earning trust and customer loyalty? Absolutely. According to the Content Marketing Institute (yes, there really is one!): Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and […]
Guest Blog: Shannon O’Connor, Copywriter
Once you’ve made the (very wise!) decision to invest in your professional development and hire an expert to help you hone your skills, you must contend with the daunting task of finding the right help before any learning can commence. When faced with the seemingly endless consulting, coaching, and training offerings available, this undertaking can […]
Our Four Favorite Things About LinkedIn for Realtors
LinkedIn has become the place where people look to the experts for the answers. It may have once had the reputation of a stodgy, static, online resume, but this platform has morphed into a powerful search engine for professionals, particularly for Realtors. If you are an agent and have not logged in recently, you will […]
The Positive Side of Google+
When it comes to promoting your business via social media, we recommend you select three platforms that suit your business and then maintain them effectively. It is far more advantageous to fuel three platforms successfully than attempt to maintain all of them half-heartedly. In assessing which platforms to invest your precious time and/or marketing dollars, […]
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