The platforms may be different, but advertising hasn’t changed that much since the Don Drapers of Madison Avenue reigned. One encompassing truth is the same, you don’t get something for nothing. […]
How To Use Instagram For Business
Remember scoffing at Facebook as a legit promotional platform for business? It was just some website some student at Harvard designed to connect college kids. You may even recall the […]
How to Make Google and Your Customers Happy
Content marketing: The most over-used phrase in modern marketing? Perhaps. The most critical component to earning trust and customer loyalty? Absolutely. According to the Content Marketing Institute (yes, there really […]
Guest Blog: Shannon O’Connor, Copywriter
Once you’ve made the (very wise!) decision to invest in your professional development and hire an expert to help you hone your skills, you must contend with the daunting task […]
Our Four Favorite Things About LinkedIn for Realtors
LinkedIn has become the place where people look to the experts for the answers. It may have once had the reputation of a stodgy, static, online resume, but this platform […]
The Positive Side of Google+
When it comes to promoting your business via social media, we recommend you select three platforms that suit your business and then maintain them effectively. It is far more advantageous […]
5 Solutions That Will Step Up Your 2014 Marketing Plan
Are You Unknowingly Making This Costly Marketing Mistake? Given the pervasive misuse of the word “branding,” it’s no surprise that many entrepreneurs make the mistake of investing in advertising or marketing […]
Why Brand Consistency Cultivates Customer Loyalty
Today’s consumers are inundated with thousands of advertising messages all day long, so distinguishing your brand from competitors has never been more critical to the success of your business. However, […]
Using Pinterest for your NonProfit Marketing
Pinterest is a unique place among social media users and an untapped market for cost effective nonprofit marketing. A study done by Shareaholic indicates that 21% of users followed up […]
Simple Tips to Make LinkedIn Work For You
Why do some people have success with LinkedIn, but you can’t seem to get the same results? LinkedIn is not the largest or most popular (although continues to grow exponentially), […]
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