As you may or may not be aware, Google is rolling out some major, ground-breaking changes to their algorithm today. One of which will significantly impact your search ranking if your website is not responsive. On February 26th, Google released a statement saying; Starting April 21, we will be expanding our use of mobile-friendliness as […]
The Biggest Marketing Mistake You May be Making on WordPress
Online marketing is your lifeline to the outside world. When you operate a WordPress website, whether it’s for your business or personal blog, few people will see your message if you don’t market your ideas to other individuals surfing the web. However, many WordPress enthusiasts make a major mistake early on when using WordPress. There […]
Tips for Handling Negative Reviews
Originally a component of public relations, reputation management has evolved in direct proportion to the expansion of digital marketing. Across social media platforms, review sites, and industry specific sites, the need for companies to actively examine and manage their online reputation is now as vital as any other operational aspect. The first step is to […]
How To Be Your Own Best Customer
As a digital marketing company, we handle analytics and highly technical coding on a daily basis. When it comes to social media, we develop tons of bright and shiny images and informative details for the front end, as well as concerted strategies to promote clients across platform. A client needs a custom website with all […]
How to Build a Better FAQ Page
While they may be one of the older conventions in website design, we love to see great FAQ pages function as a key component in consumer education. There’s nothing not to love about Live Agent Services — when they are available and you are not stuck in queue being reminded of how important you are! […]
How To Use Instagram For Business
Remember scoffing at Facebook as a legit promotional platform for business? It was just some website some student at Harvard designed to connect college kids. You may even recall the first time you saw someone conducting a phone conversation on the street with a mobile phone. “What could be so important that guy couldn’t wait […]
How to Make Google and Your Customers Happy
Content marketing: The most over-used phrase in modern marketing? Perhaps. The most critical component to earning trust and customer loyalty? Absolutely. According to the Content Marketing Institute (yes, there really is one!): Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and […]
Our Four Favorite Things About LinkedIn for Realtors
LinkedIn has become the place where people look to the experts for the answers. It may have once had the reputation of a stodgy, static, online resume, but this platform has morphed into a powerful search engine for professionals, particularly for Realtors. If you are an agent and have not logged in recently, you will […]
Why Brand Consistency Cultivates Customer Loyalty
Today’s consumers are inundated with thousands of advertising messages all day long, so distinguishing your brand from competitors has never been more critical to the success of your business. However, it’s not enough just to catch prospective buyers’ attention – you need to create a lasting impression. Fortunately, building a memorable brand isn’t as difficult […]
Using Pinterest for your NonProfit Marketing
Pinterest is a unique place among social media users and an untapped market for cost effective nonprofit marketing. A study done by Shareaholic indicates that 21% of users followed up with a purchase after seeing it on Pinterest. Its also been noted that Pinterest has more referral traffic than LinkedIn, Google+, and YouTube combined. A […]
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