In their now classic video, Jimmy Fallon and Justin Timberlake charmingly captured the absurdity of our addiction to hashtags. Are we reduced to conversing in lists? Are our interpersonal skills […]
How to Keep Your Finger on the Pulse of Social Media Platforms
The reality of social media? It is a commitment. Building awareness, perpetuating your brand, expanding your reach – these goals are attainable via such versatile platforms – you just need […]
Caught Between a Platform and a Podium: Where Should You Spend Your Social Media Time?
Whether you’re speaking at an industry convention in New York or posting across social media platforms, you need to know your audience. A well-rehearsed keynote speech delivered in the venue’s […]
There’s No Such Thing as a Free Lunch
The platforms may be different, but advertising hasn’t changed that much since the Don Drapers of Madison Avenue reigned. One encompassing truth is the same, you don’t get something for nothing. […]
How To Use Instagram For Business
Remember scoffing at Facebook as a legit promotional platform for business? It was just some website some student at Harvard designed to connect college kids. You may even recall the […]
Guest Blog: Shannon O’Connor, Copywriter
Once you’ve made the (very wise!) decision to invest in your professional development and hire an expert to help you hone your skills, you must contend with the daunting task […]
Our Four Favorite Things About LinkedIn for Realtors
LinkedIn has become the place where people look to the experts for the answers. It may have once had the reputation of a stodgy, static, online resume, but this platform […]
The Positive Side of Google+
When it comes to promoting your business via social media, we recommend you select three platforms that suit your business and then maintain them effectively. It is far more advantageous […]
Why Brand Consistency Cultivates Customer Loyalty
Today’s consumers are inundated with thousands of advertising messages all day long, so distinguishing your brand from competitors has never been more critical to the success of your business. However, […]
Using Pinterest for your NonProfit Marketing
Pinterest is a unique place among social media users and an untapped market for cost effective nonprofit marketing. A study done by Shareaholic indicates that 21% of users followed up […]