Mobile marketing is quickly changing the way businesses do business – in fact it’s changing faster than the transition from print marketing to the Internet and statistics show that by the end of 2013 mobile Internet will surpass PC usage.
Now, with that being said, it doesn’t mean your flashy website is now obsolete – it just means you’re offering your customers one more way to reach you where they spend the most time – on their mobile devices. In a nutshell, if you’re not reaching your customers and prospects through mobile, you’re missing out on at least half of all Internet users.
As important as your mobile site is, it’s important to remember a few rules when it comes to building your mobile site:
- First, simpler is better – your mobile site is simply a smaller, graphically toned-down version of your main website. Mobile networks are not uniform and while one mobile user may be at the new 4G technology, another may not which means graphic downloading time will vary. You want to offer your customers the same great content on your main site, but without too many graphics to download.
- If you have a form on your mobile site, keep it short. People aren’t able to enter a bunch of information while they’re doing other things. If you have to use a form, ask for name and email on your mobile site and collect the rest of their information later on.
- Any telephone numbers on your website should be “click to talk” making it easier for your customers and prospects to contact you.
Don’t pass up the simple way to reach your customers where they are. We all live in an “I want it now” society – give your customers what they want, where they want it and allow them to reach you through your high content, low graphic mobile site.