The importance of localized marketing cannot be overstated, especially in the context of franchise operations. Each community has its own distinct culture, demographics, and consumer behaviors. What resonates with customers in one region may fall flat in another. By embracing localized marketing, franchise brands can transcend the limitations of one-size-fits-all approaches and truly resonate with their target audience.
They Sold Me a Franchise, Now What?
Becoming a franchise owner can be an exciting and rewarding journey, but it also comes with its fair share of challenges. CRUSH can help you navigate these waters.
Compare Your brand to Halloween
Imagine if your brand was Halloween. Think of how involved people have become living your brand. This short video explores how to compare your brand to Halloween. How does it compare? Click on the link below to see how you compare: Your Brand vs Halloween
Award Winning and CRUSHingIT
After only 2 weeks with our new name we already have won an award. #CRUSHingIT
How Franchises Fail
If you had a penny for every How to Succeed in Business book you’ve seen, read, or have had someone try to sell you as the absolute BEST BUSINESS BIBLE EVER! – you wouldn’t need to work. Those pennies would add up to a ginormous pile of M-O-N-E-Y. Not to disparage those American Dream-fueling people […]
Are You Franchise-able?
You may have a product or experiential business you believe has universal appeal. If only it could be packaged and become a Benjamin-producing machine. Are visions of sugarplums, yachts, and penthouses dancing in your head? Is the dream instead to be the recipient of a positive income stream that bestows an early retirement? Or do […]
Business Bibles and Franchise Standards
“Are we on the same page?” This question personifies the value of a brand standards guide. Asking if everyone shares an understanding to literally and figuratively perform in unison is the definition of a franchise whose brand is alive and well. While any company will benefit from a Best Practices Manual that details logo specs, […]