Whether you find them obnoxious or not, advertisements are scattered throughout the many webpages of our virtual world. Arguably the most popular social networking site (boasting about 1.5 billion users), Facebook presents a multitude of ads throughout the day.
Essentially, Facebook employs a Paid Social Search method of marketing in which businesses are able to connect to and find ideal consumers for their product(s).
A wealth of demographic info is collected from Facebook users and placed in a very accessible database.
An advertiser/marketer then selects ideal consumer traits from this pool and virtually designs their custom target audience. You can browse and select simple trait options such as marital status, income level, gender, parental status, and what events they are likely to engage in so as to identify your consumer.
After the audience is crafted, an ad is selected accordingly and it can then be viewed on a consumer’s newsfeed. That sounds pretty cool, right? But, there’s still the mystery of how the advertisement actually gets to your newsfeed.
Facebook essentially calculates the Competitive Value of a potential ad by assessing how much the advertiser is willing to pay, how relevant the ad is, and how likely an audience is to view said advertisement.
After assessing this value, Facebook then sends its ads through an auction system and the one with the highest “total value” wins the auction and gets its time in the sun.
Are Facebook Ads Worth It?
Yes. With an audience of 1.5 billion people worldwide and a reach that is unprecedented, it behooves you to give it a shot.
We support the spectacular fashion franchise, Scout & Molly’s. (If you haven’t shopped one yet, you will, as over 30 new locations are launching across the country by year’s end!) Facebook ads and Instagram of course, have proven to be HUGE factors in their growth. Having our social media strategists manage these efforts has literally kept their client base engaged and perpetuated the all-important branding consistency upon which this growing enterprise needs to rely.
To gain an additional perspective on the issue, we asked the opinion of Corey Long, one of The CRUSH Agency’s resident web and social experts regarding Facebook ads. Corey said:
Social media is a necessity for companies. Various sites offer free features that can enable a company to increase their follower count and drive consumer engagement with the brand.
However, it is always best for a company to assess which social media outlets are most used by their target audience before beginning the virtual outreach process.
I strongly suggest the support of a digital marketing specialist to keep a targeted series of campaigns in play.
The ‘oh this is so easy, we can do it ourselves’ mentality does eventually backfire as business owners don’t have the bandwidth to keep it consistent and maintain the requisite engagement.
At the end of the day, to advertise or not to advertise? The ability to customize a target audience, the fact it’s relatively inexpensive, and with the largest social networking audience to date, the choice is obvious.