Image is everything. So is perception. Therefore, besides: Having a strategy Offering fresh and compelling information Staying engaged with your followers central to your social media success is looking good. […]
Our Interest in Pinterest
Certainly one of our favorite social media platforms, but there’s not much doubt Pinterest is not for every business. As a marketing group, we are huge proponents of advising people […]
How To Be Your Own Best Customer
As a digital marketing company, we handle analytics and highly technical coding on a daily basis. When it comes to social media, we develop tons of bright and shiny images […]
The Math of Marketing
Beneath branding and social media engagement exists the truth of client acquisition: the numbers. Typically the most expensive component of any business model, the dollars that support a company’s procurement […]
Content and SEO: Perfect for Each Other
If your content falls in the forest and there is no one there to hear it, it will absolutely, positively not make a sound. The silence can actually be deafening. […]
How to Build a Better FAQ Page
While they may be one of the older conventions in website design, we love to see great FAQ pages function as a key component in consumer education. There’s nothing not […]
Can We Hashtag?
In their now classic video, Jimmy Fallon and Justin Timberlake charmingly captured the absurdity of our addiction to hashtags. Are we reduced to conversing in lists? Are our interpersonal skills […]
How to Keep Your Finger on the Pulse of Social Media Platforms
The reality of social media? It is a commitment. Building awareness, perpetuating your brand, expanding your reach – these goals are attainable via such versatile platforms – you just need […]
Caught Between a Platform and a Podium: Where Should You Spend Your Social Media Time?
Whether you’re speaking at an industry convention in New York or posting across social media platforms, you need to know your audience. A well-rehearsed keynote speech delivered in the venue’s […]
If You Build It, They Will Come
We all love to grab hold of sanity, whenever and wherever possible. So we keep lists, tack Post-Its to the wall, hang white boards, and download apps – all to […]
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