Facebook’s “People Talking About This” on your brand’s page Insights often tends to be more confusing than anything, but there are changes ahead to ensure this valuable metric is used effectively. In its most basic sense and according to Facebook, People Talking About This (PTAT) is is the number of people who have created a story […]
How to use #Hashtags on Facebook
Last week, Facebook rolled out hashtags to its platform, so let’s talk about it! What: Hashtags give you an opportunity to join a larger discussion about a popular or trending topic, an event or discussion. When you post about John Hamm’s acceptance speech on the #Emmys, that hashtagged word will become a clickable link to […]