The maintenance of your company’s digital profile does not consist merely of deflecting scorching critiques with a superhero shield and wristlets. This aspect of your marketing strategy needs to be way more proactive than that. But for now, let’s look at the reactive aspect of dealing with PR crises online. The Subway Footlong You don’t […]
The Long, Slow Death of Google+
It seemed to have every chance of success. Like a CEO’s obtuse son-in-law, no matter how woefully inadequate, it was always going to have a job. It’s Google, damn it! There is no higher power when it comes to digital marketing. And perhaps trashing Google+ is blasphemous, but even worse is continuing to worship this […]
The Selling Power of a Solid Social Media Strategy
Social media is so much more than just a community platform for socializing. Its origins may be founded there, but it has morphed into a means for brands to create awareness of their products and services, and as a way to sell directly to consumers. To effectively sell to your potential customers it’s necessary to […]
Social Media: Not Optional Anymore
We sort of hate to use the term “obligatory” because it takes the fun out of marketing. But when it comes to a contemporary and effective marketing strategy – you’d be hard pressed to figure an industry that can do without social media and still grow their business exponentially. We will therefore reiterate the concept […]
Up Periscope
If you’re plugged into the social media scene or at least maintain a solid Twitter presence, you’ve likely heard about our new best friend Periscope. Like any trusted ally, it will tell you exactly what’s going on, when it’s going on. The feature supporting this coveted omnipotence? Periscope is a live streaming video app that […]
Your Guide to Social Media Sizes
Want to keep up appearances on your social media platforms? From Twitter to YouTube, use our handy guide to put your best face forward.
When Size Matters
Image is everything. So is perception. Therefore, besides: Having a strategy Offering fresh and compelling information Staying engaged with your followers central to your social media success is looking good. It is of course “what’s inside that counts” at the end of the day, but superficiality can be under-rated. Step away for a minute from […]
Our Interest in Pinterest
Certainly one of our favorite social media platforms, but there’s not much doubt Pinterest is not for every business. As a marketing group, we are huge proponents of advising people who are supporting their own DIY-social media efforts to select three platforms that make the most sense for their business and then do them right. […]
Can We Hashtag?
In their now classic video, Jimmy Fallon and Justin Timberlake charmingly captured the absurdity of our addiction to hashtags. Are we reduced to conversing in lists? Are our interpersonal skills measured by our ability to abbreviate? Are we that busy? Attractive men who are hilarious aside, hashtags are at the center of their own uprising […]
How to Keep Your Finger on the Pulse of Social Media Platforms
The reality of social media? It is a commitment. Building awareness, perpetuating your brand, expanding your reach – these goals are attainable via such versatile platforms – you just need to get your arms around them. And that’s where great tools come in. Like any DIY project you need a box full of the right […]