I am proud to be the president of strata-climbing, straight-shooting marketing agency. Like every other business with a dream and people willing to put in an obscene amount of work, […]
The Good, The Bad and The Ugly of a Marketing Internship
Well, we decided at long last to let our interns speak. They have been virtually sequestered in one of our conference rooms for the past semester. Heads bowed over laptops, […]
Are You Franchise-able?
You may have a product or experiential business you believe has universal appeal. If only it could be packaged and become a Benjamin-producing machine. Are visions of sugarplums, yachts, and […]
Design A Logo You Love
From this day forward…a pivotal phrase plucked straight from your garden variety wedding vows, but it’s an applied principle in logo design. A logo is forever. There is obviously a […]
Business Bibles and Franchise Standards
“Are we on the same page?” This question personifies the value of a brand standards guide. Asking if everyone shares an understanding to literally and figuratively perform in unison is […]
Guest Blog: Shannon O’Connor, Copywriter
Once you’ve made the (very wise!) decision to invest in your professional development and hire an expert to help you hone your skills, you must contend with the daunting task […]