By now you know it is virtually impossible to manage your own social media accounts. The Five Stages of Social Media Grief: This is easy and free! Mmmm…a lot of sweat equity, but worth it! What’s the story with this new news feed algorithm?” Yipes! Haven’t posted in three days! Need to find relevant content! […]
Posts by Alison Engelhardt
Why Sticking To Your Brand Might Be Harder Than You Think!
There is not a single excuse left in this Big, Badass World of Marketing to justify a bad job of branding. There is no shortage of podcasts, blog posts, marketing experts who put their own branding in your face so they can tell you what you’re doing wrong with yours. Branding is no longer about […]
A Day in The Life of a Designer
We have two bustling marketing agencies in King of Prussia, PA and Tampa, FL; both chockful of creative professionals. Our skillsets fit together like a mosaic – each contribution unique, but the overall foundation is a solidly beautiful one. We are a team. That’s why I wanted to take this opportunity to highlight one of […]
How Franchises Fail
If you had a penny for every How to Succeed in Business book you’ve seen, read, or have had someone try to sell you as the absolute BEST BUSINESS BIBLE EVER! – you wouldn’t need to work. Those pennies would add up to a ginormous pile of M-O-N-E-Y. Not to disparage those American Dream-fueling people […]
The Instagram vs. Snapchat Stories Debate
First off, I am a social media manager. I love it. It doesn’t only take creativity and the ability to strategize. I think it’s PRETTY clear at this point that you need to stay on top of your game – because this s%$^ changes fast! So, besides originality and being able to craft targeted plans […]
What’s The Real Deal With Influencer Marketing?
Well, in four words: “It works, for now.” But is influencer marketing a trend that has already worn out its welcome because it is too contrived and stupid expensive? From Kim (circa 2013) Kardashian’s pay-per-tweets and club appearances, the latter often yielding a cool couple hundred thousand for a mere drive-by; and the more recent […]
Stop Doing This One Thing in Marketing
We are marketing experts. A vocation for which you must be passionate about to succeed. Because of our penchant for all things promotional, we are never off the clock. Yes, the hours we dedicate to our clients are long and creatively engaging, but you can never STOP being a marketer. Can’t turn it off. Case […]
What We’re Reading
There are a zillion (maybe half a zillion) ways to absorb trending news and consumption-worthy prose. For our super savvy marketing team, a recent digression (during an internal strategy session) turned to the topic of what we were reading. The conversation started out with our Social Media Manager Chelsie, sharing she had just finished re-reading […]
This Just In: Facebook Loves Videos
Facebook itself has been in the news as much as the videos it perpetuates. In the wake of recent murders and injustices, the social media giant has just clarified its stance on censoring the violent nature of these uploads. In their statement released on Friday, it will continue to allow graphic video streams for both […]
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