Well, in four words: “It works, for now.” But is influencer marketing a trend that has already worn out its welcome because it is too contrived and stupid expensive? From Kim (circa 2013) Kardashian’s pay-per-tweets and club appearances, the latter often yielding a cool couple hundred thousand for a mere drive-by; and the more recent […]
Alison Engelhardt
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Posts by Alison Engelhardt
Stop Doing This One Thing in Marketing
We are marketing experts. A vocation for which you must be passionate about to succeed. Because of our penchant for all things promotional, we are never off the clock. Yes, the hours we dedicate to our clients are long and creatively engaging, but you can never STOP being a marketer. Can’t turn it off. Case […]
What We’re Reading
There are a zillion (maybe half a zillion) ways to absorb trending news and consumption-worthy prose. For our super savvy marketing team, a recent digression (during an internal strategy session) turned to the topic of what we were reading. The conversation started out with our Social Media Manager Chelsie, sharing she had just finished re-reading […]
This Just In: Facebook Loves Videos
Facebook itself has been in the news as much as the videos it perpetuates. In the wake of recent murders and injustices, the social media giant has just clarified its stance on censoring the violent nature of these uploads. In their statement released on Friday, it will continue to allow graphic video streams for both […]
You Must Be THIS TALL to Ride this Ride
A perhaps tired, but true analogy is the client/service provider dating comparison. There’s the kick-off meeting: like a first date, everyone is on best behavior. The small talk, the exchanges about each other’s commutes and kids, the “how I take my coffee” chatter. Do not be fooled. Whether you’re the client or the marketing company […]
Why Direct Mail is NOT a Lost Art
Madonna’s Material World aside, there’s no doubt we are living in a virtual world. It’s the place where we keep our friends, where we post what we’re eating and drinking, and show off our sunset vacation pics. And since the commercialization of social media made it the must-spend commodity for businesses capitalizing on targeted groupings […]
Marketing to Millennials
We are no longer “making way” for millennials – we are literally creating space for them. As in precious, expensive real estate allocated for their consumption. As well we should. Millennials are not only a particularly dynamic demographic, they are the ones with disposable income – as in no monies yet earmarked for roof replacements […]
Facebook Ads and How They Work
Whether you find them obnoxious or not, advertisements are scattered throughout the many webpages of our virtual world. Arguably the most popular social networking site (boasting about 1.5 billion users), Facebook presents a multitude of ads throughout the day. The Process Essentially, Facebook employs a Paid Social Search method of marketing in which businesses are […]
What Stop Are Your Clients Getting Off?
I am proud to be the president of strata-climbing, straight-shooting marketing agency. Like every other business with a dream and people willing to put in an obscene amount of work, we have created something tangible. We are a trusted firm providing design and marketing strategies to companies seeking promotion and notoriety—the good kind! Each and […]
Social Media is a Journey – Don’t–Stop–Believing!
So it’s 2016, and we’re all even more entrenched personally and professionally in social media. Crazy that Facebook’s been around for over a decade now. Other giants like Instagram, SnapChat, Twitter, and LinkedIn are aging, but not showing signs of slowing. Oh! Forgot. RIP Google+. Social Media Marketing Through the various marketing, advertising, and promotional […]
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