So you powered through last night’s networking meeting like a skilled politician; working the room making connections with potential new clients and alliances. You’ve got the stack of business cards […]
The Selling Power of a Solid Social Media Strategy
Social media is so much more than just a community platform for socializing. Its origins may be founded there, but it has morphed into a means for brands to create […]
Business Bibles and Franchise Standards
“Are we on the same page?” This question personifies the value of a brand standards guide. Asking if everyone shares an understanding to literally and figuratively perform in unison is […]
How Local Listings Allow You to Monitor Your Reputation
Garbage in, garbage out. It’s the Golden Rule of databases and the subsequent result of any query searching amidst the ruins of inaccurate material. As today’s purveyor of everything there […]
Online Reviews: The Reality of Perception
The shift in power is profound. While much of the control of your business is in the hands of Google Almighty as we slave to feed that insatiable beast – […]
Email Marketing: Best Practices
When marketing your business, Creativity is King. Today you have all the latitude in the world to appeal to your target market. As long as you have a clear vision […]
14 Quick Tips to a Successful Content Marketing Strategy
The overall content marketing effort needs be a concerted one…the content targeted, intelligent, and timely. It should be reflective of your company’s tone, style, and culture. Who are your people? […]
The Mobilization of Social
In real life you may regularly see 15 friends, while on Facebook, Instagram, or Snapchat you regularly see hundreds. Social media is nothing new; in fact, it’ll be hard to […]
Go Niche or Go Home: Why Niche Marketing is Better
If you’re barking up the wrong tree are you making a sound? No. It’s not the quality of your product or the caliber of your service that matters. If the […]
Behavior Marketing: The Ultimate Voyeurism and the Best Way to Find Your Next Customer
Ever feel like you’re being watched? You are. It’s not just by Big Brother…he’s actually got his whole family in on the surveillance. Beyond the security cameras in convenience stores, […]
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