Garbage in, garbage out. It’s the Golden Rule of databases and the subsequent result of any query searching amidst the ruins of inaccurate material. As today’s purveyor of everything there […]
Alison Engelhardt
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Posts by Alison Engelhardt
Online Reviews: The Reality of Perception
The shift in power is profound. While much of the control of your business is in the hands of Google Almighty as we slave to feed that insatiable beast – […]
Email Marketing: Best Practices
When marketing your business, Creativity is King. Today you have all the latitude in the world to appeal to your target market. As long as you have a clear vision […]
14 Quick Tips to a Successful Content Marketing Strategy
The overall content marketing effort needs be a concerted one…the content targeted, intelligent, and timely. It should be reflective of your company’s tone, style, and culture. Who are your people? […]
The Mobilization of Social
In real life you may regularly see 15 friends, while on Facebook, Instagram, or Snapchat you regularly see hundreds. Social media is nothing new; in fact, it’ll be hard to […]
Go Niche or Go Home: Why Niche Marketing is Better
If you’re barking up the wrong tree are you making a sound? No. It’s not the quality of your product or the caliber of your service that matters. If the […]
Behavior Marketing: The Ultimate Voyeurism and the Best Way to Find Your Next Customer
Ever feel like you’re being watched? You are. It’s not just by Big Brother…he’s actually got his whole family in on the surveillance. Beyond the security cameras in convenience stores, […]
Social Media: Not Optional Anymore
We sort of hate to use the term “obligatory” because it takes the fun out of marketing. But when it comes to a contemporary and effective marketing strategy – you’d […]
Why Low-Rent Hosting Just Won’t Do
The expression: “Success has many fathers, but failure is an orphan” was made popular long before websites and their hosting were tasks to be scheduled. At this point, you can […]
Public Speaking Guide for Introverts
Public Speaking Guide for Introverts Introverts enjoy the inner workings of the mind; social situations and crowds of people drain their energy. It follows that public speaking or large presentations […]
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