LinkedIn has become the place where people look to the experts for the answers. It may have once had the reputation of a stodgy, static, online resume, but this platform has morphed into a powerful search engine for professionals, particularly for Realtors. If you are an agent and have not logged in recently, you will […]
Alison Engelhardt
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Posts by Alison Engelhardt
The Positive Side of Google+
When it comes to promoting your business via social media, we recommend you select three platforms that suit your business and then maintain them effectively. It is far more advantageous to fuel three platforms successfully than attempt to maintain all of them half-heartedly. In assessing which platforms to invest your precious time and/or marketing dollars, […]
5 Solutions That Will Step Up Your 2014 Marketing Plan
Are You Unknowingly Making This Costly Marketing Mistake? Given the pervasive misuse of the word “branding,” it’s no surprise that many entrepreneurs make the mistake of investing in advertising or marketing before they really define their company brand. When discussing their various promotional endeavors, business owners will frequently use all three words – branding, marketing, and […]
Why Brand Consistency Cultivates Customer Loyalty
Today’s consumers are inundated with thousands of advertising messages all day long, so distinguishing your brand from competitors has never been more critical to the success of your business. However, it’s not enough just to catch prospective buyers’ attention – you need to create a lasting impression. Fortunately, building a memorable brand isn’t as difficult […]
Using Pinterest for your NonProfit Marketing
Pinterest is a unique place among social media users and an untapped market for cost effective nonprofit marketing. A study done by Shareaholic indicates that 21% of users followed up with a purchase after seeing it on Pinterest. Its also been noted that Pinterest has more referral traffic than LinkedIn, Google+, and YouTube combined. A […]
Simple Tips to Make LinkedIn Work For You
Why do some people have success with LinkedIn, but you can’t seem to get the same results? LinkedIn is not the largest or most popular (although continues to grow exponentially), but it has been embraced by the business community as a place to solicit advice about business decisions, bounce ideas off colleagues, or to get […]
People Are Talking About You!
Facebook’s “People Talking About This” on your brand’s page Insights often tends to be more confusing than anything, but there are changes ahead to ensure this valuable metric is used effectively. In its most basic sense and according to Facebook, People Talking About This (PTAT) is is the number of people who have created a story […]
How to use #Hashtags on Facebook
Last week, Facebook rolled out hashtags to its platform, so let’s talk about it! What: Hashtags give you an opportunity to join a larger discussion about a popular or trending topic, an event or discussion. When you post about John Hamm’s acceptance speech on the #Emmys, that hashtagged word will become a clickable link to […]
Learn More About Corporate Social Media at PHCC Training Lab
The Corporate Training department at Pasco-Hernando Community College will offer a Social Media workshop on Thursday, June 20, from 8 a.m. to noon at the West Campus in New Port Richey, 10230 Ridge Road. This event is open to the community. Social Media experts from Limelight Marketing Consultants, Lab3 Marketing, and Deocapac Designs will discuss […]
What is Content Marketing?
Content marketing is a new(er) buzz word that is now heard in marketing circles and it is a must-have for most brands. It is the art of creating and publishing content on a variety of platforms that will help your defined target audience make an informed decision and take an action…one that is ideally profitable […]
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