So it’s 2016, and we’re all even more entrenched personally and professionally in social media. Crazy that Facebook’s been around for over a decade now. Other giants like Instagram, SnapChat, Twitter, and LinkedIn are aging, but not showing signs of slowing. Oh! Forgot. RIP Google+.
Social Media Marketing
Through the various marketing, advertising, and promotional benefits provided, your business can access millions (and billions! and trillions!) of viewers and potential customers. But simply “having” social media platforms isn’t going to take your business to the next level.
Social media is constantly changing and developing in ways that expand its uses. It was a marketing revolution that is still in evolution. It’s really pretty cool. Did you know that businesses with a strong social media presence see 50% better sales than those with simply a personal website? Yipes!
Social Media Engagement
When businesses began using social media it was to broadcast deals and for basic promotional uses. Posts and the occasional graphic were the pillar of the early social media marketing plans.
Now our businesses use social media to broaden the experience for our customers and subscribers. Social media is SO much more than a place where all you do is add a post. With the ability to share photos and videos, create polls, and with Facebook’s newest update, a live stream that competes directly with Periscope, businesses that use these platforms have limitless options to promote their products and services. To stay ahead of the competition and promote your product effectively, make full use of these options.
Do ever you stop and think about the power that’s literally in your hands? You are talking directly to your people. AND, they in turn can tell you exactly what they are thinking. Sometimes you don’t want to hear it, but take it all in, man. Even the crazies have insight. This kind of one-on-one communication with the consumer is priceless! Sometimes we are so immersed in it, we can forget to step back and admire social media’s influence so we can then come up with even trendier ways to capitalize on it.
Click the Link
With an abundance of social media websites and apps out there for you to take advantage of, make sure you have a presence on multiple platforms. The more visible your product, the better.
Providing links from one platform to the other is another strategy to expand your business’ use of social media. This allows easy access for consumers to guide through your various pages and keep them interested. Social media also allows for links and easy passage to your business’ personal website. This can be a great tool to drive consumers to view your product in its entirety and find out more about the business in general.
Just Do It, Faithfully…
Social media has proved to not only improve viewership and exposure, but also increase sales. It gives you the option of how to approach your target audience and what you want demographic slices to know.
You don’t want to be that guy. Which guy? Exactly.