By now you know it is virtually impossible to manage your own social media accounts. The Five Stages of Social Media Grief: This is easy and free! Mmmm…a lot of sweat equity, but worth it! What’s the story with this new news feed algorithm?” Yipes! Haven’t posted in three days! Need to find relevant content! […]
Facebook Ads and How They Work
Whether you find them obnoxious or not, advertisements are scattered throughout the many webpages of our virtual world. Arguably the most popular social networking site (boasting about 1.5 billion users), Facebook presents a multitude of ads throughout the day. The Process Essentially, Facebook employs a Paid Social Search method of marketing in which businesses are […]
Social Media is a Journey – Don’t–Stop–Believing!
So it’s 2016, and we’re all even more entrenched personally and professionally in social media. Crazy that Facebook’s been around for over a decade now. Other giants like Instagram, SnapChat, Twitter, and LinkedIn are aging, but not showing signs of slowing. Oh! Forgot. RIP Google+. Social Media Marketing Through the various marketing, advertising, and promotional […]
People Are Talking About You!
Facebook’s “People Talking About This” on your brand’s page Insights often tends to be more confusing than anything, but there are changes ahead to ensure this valuable metric is used effectively. In its most basic sense and according to Facebook, People Talking About This (PTAT) is is the number of people who have created a story […]
How to use #Hashtags on Facebook
Last week, Facebook rolled out hashtags to its platform, so let’s talk about it! What: Hashtags give you an opportunity to join a larger discussion about a popular or trending topic, an event or discussion. When you post about John Hamm’s acceptance speech on the #Emmys, that hashtagged word will become a clickable link to […]