By now you know it is virtually impossible to manage your own social media accounts. The Five Stages of Social Media Grief: This is easy and free! Mmmm…a lot of sweat equity, but worth it! What’s the story with this new news feed algorithm?” Yipes! Haven’t posted in three days! Need to find relevant content! […]
Marketing to Millennials
We are no longer “making way” for millennials – we are literally creating space for them. As in precious, expensive real estate allocated for their consumption. As well we should. Millennials are not only a particularly dynamic demographic, they are the ones with disposable income – as in no monies yet earmarked for roof replacements […]
Facebook Ads and How They Work
Whether you find them obnoxious or not, advertisements are scattered throughout the many webpages of our virtual world. Arguably the most popular social networking site (boasting about 1.5 billion users), Facebook presents a multitude of ads throughout the day. The Process Essentially, Facebook employs a Paid Social Search method of marketing in which businesses are […]
Social Media is a Journey – Don’t–Stop–Believing!
So it’s 2016, and we’re all even more entrenched personally and professionally in social media. Crazy that Facebook’s been around for over a decade now. Other giants like Instagram, SnapChat, Twitter, and LinkedIn are aging, but not showing signs of slowing. Oh! Forgot. RIP Google+. Social Media Marketing Through the various marketing, advertising, and promotional […]
Your Guide to Social Media Sizes
Put your best face forward by keeping up your appearances on social media. Image size standards for social media platforms will not only effectively highlight your brand and clarify your message, but show your audience you know what the heck you’re doing! From Twitter to YouTube, save this handy guide developed by our graphic […]
5 Social Media Platforms Your Company Should Consider
As we near the end of the first quarter, some companies are still searching for more effective ways to get their product/service out there and to expand their social media presence. We all know about the major players: Facebook, LinkedIn, Twitter, and Instagram. However, there are some newer apps on the market with the potential […]
Reputation Management: The Spin Game
The maintenance of your company’s digital profile does not consist merely of deflecting scorching critiques with a superhero shield and wristlets. This aspect of your marketing strategy needs to be way more proactive than that. But for now, let’s look at the reactive aspect of dealing with PR crises online. The Subway Footlong You don’t […]
The Selling Power of a Solid Social Media Strategy
Social media is so much more than just a community platform for socializing. Its origins may be founded there, but it has morphed into a means for brands to create awareness of their products and services, and as a way to sell directly to consumers. To effectively sell to your potential customers it’s necessary to […]
Social Media: Not Optional Anymore
We sort of hate to use the term “obligatory” because it takes the fun out of marketing. But when it comes to a contemporary and effective marketing strategy – you’d be hard pressed to figure an industry that can do without social media and still grow their business exponentially. We will therefore reiterate the concept […]
Up Periscope
If you’re plugged into the social media scene or at least maintain a solid Twitter presence, you’ve likely heard about our new best friend Periscope. Like any trusted ally, it will tell you exactly what’s going on, when it’s going on. The feature supporting this coveted omnipotence? Periscope is a live streaming video app that […]