Want to keep up appearances on your social media platforms? From Twitter to YouTube, use our handy guide to put your best face forward.
Image is everything. So is perception. Therefore, besides: Having a strategy Offering fresh and compelling information Staying engaged with your followers central to your social media success is looking good. It is of course “what’s inside that counts” at the end of the day, but superficiality can be under-rated. Step away for a minute from […]
Are You Unknowingly Making This Costly Marketing Mistake? Given the pervasive misuse of the word “branding,” it’s no surprise that many entrepreneurs make the mistake of investing in advertising or marketing before they really define their company brand. When discussing their various promotional endeavors, business owners will frequently use all three words – branding, marketing, and […]
Today’s consumers are inundated with thousands of advertising messages all day long, so distinguishing your brand from competitors has never been more critical to the success of your business. However, it’s not enough just to catch prospective buyers’ attention – you need to create a lasting impression. Fortunately, building a memorable brand isn’t as difficult […]