After only 2 weeks with our new name we already have won an award. #CRUSHingIT
At Your Fingertips Marketing
If your content falls in the forest and no one is there to hear it, it will not make a sound. If your potential customers are not hanging out in that particular sunny glen surrounded by towering oaks, your message will fall on deaf ears. You MUST find where your people are and tell them […]
Why Direct Mail is NOT a Lost Art
Madonna’s Material World aside, there’s no doubt we are living in a virtual world. It’s the place where we keep our friends, where we post what we’re eating and drinking, and show off our sunset vacation pics. And since the commercialization of social media made it the must-spend commodity for businesses capitalizing on targeted groupings […]
Is Blogging Really Worth It?
If a blog falls in a forest and no one hears it, does it make a sound? Abso-blooming-lutely! With today’s “get it done yesterday” mindset: is “blogging is really worth it”? A good blog post can take several hours to write if it’s well researched, but is your hard work going to waste? Is anyone […]
14 Quick Tips to a Successful Content Marketing Strategy
The overall content marketing effort needs be a concerted one…the content targeted, intelligent, and timely. It should be reflective of your company’s tone, style, and culture. Who are your people? What do they need to know? How do their needs shape what you craft? The cardinal “don’t” in content marketing: Don’t throw just anything out […]
Go Niche or Go Home: Why Niche Marketing is Better
If you’re barking up the wrong tree are you making a sound? No. It’s not the quality of your product or the caliber of your service that matters. If the people you are targeting have no use for your carbonated, super-caffeinated beverages or sets of luscious 1800 count Egyptian Cotton Bed Sheets then: You are […]
Why Low-Rent Hosting Just Won’t Do
The expression: “Success has many fathers, but failure is an orphan” was made popular long before websites and their hosting were tasks to be scheduled. At this point, you can apply every axiom about dropping balls and missing deadlines to website launches. They are notorious for this distinction. And even more astounding…it almost seems expected. […]
The Five Elements Every Business Needs to Succeed at Content Marketing
Every marketing professional knows that “Content is King.” (ahem, “Queen”) Content marketing, which literally means using content to market yourself or your business, has many advantages. By producing consistent and relevant content, shared with your target audience via a website, blog, e-newsletter, articles and social media, you establish yourself as an expert or leader in […]
Content and SEO: Perfect for Each Other
If your content falls in the forest and there is no one there to hear it, it will absolutely, positively not make a sound. The silence can actually be deafening. So for one of the most used buzzwords (that even claims its own institute!), content marketing cannot stand alone. To belabor the forest analogy, your […]
If You Build It, They Will Come
We all love to grab hold of sanity, whenever and wherever possible. So we keep lists, tack Post-Its to the wall, hang white boards, and download apps – all to keep us driving forward to accomplish tasks at hand. For your content management, you need a calendar too. When it comes to a successful content […]