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Compare Your brand to Halloween
Imagine if your brand was Halloween. Think of how involved people have become living your brand. This short video explores how to compare your brand to Halloween. How does it compare? Click on the link below to see how you compare: Your Brand vs Halloween
Award Winning and CRUSHingIT
After only 2 weeks with our new name we already have won an award. #CRUSHingIT
The Crush Agency Announces New Ownership, New Name and New Services
The Crush Agency Becomes Crush 2.0 Tampa, FL (August, 2017) – Launched in 2009, The Crush Agency was developed as a marketing company serving the Tampa Bay area of Florida, supporting companies large and small. Beginning in August 2017, The Crush Agency has combined forces with At The Table Public Relations, a PR firm with […]
Why Sticking To Your Brand Might Be Harder Than You Think!
There is not a single excuse left in this Big, Badass World of Marketing to justify a bad job of branding. There is no shortage of podcasts, blog posts, marketing experts who put their own branding in your face so they can tell you what you’re doing wrong with yours. Branding is no longer about […]
Design Terms for the Graphically Challenged – Part Deux
In this second in our series of pontificating about all things design, we first continue with our shameless rip-off of the formatting style of our friends from theSkimm. Simply because it is as much fun as fanning ourselves with a Pantone color guide while basking in the glorious hues as reflected in our own brand […]
Design Terms for the Graphically Challenged
Does it seem hypocritical that we pontificate about the importance of distinguishing your business from the competition and then riff off the fun format of our friends at theSkimm? Kinda, yes. But we love it and are going to vindicate ourselves with the ol’ “sincerest form of flattery equals imitation” line of defense. So today, […]
Design A Logo You Love
From this day forward…a pivotal phrase plucked straight from your garden variety wedding vows, but it’s an applied principle in logo design. A logo is forever. There is obviously a big, beautiful creative process devoted to developing a logo. Your graphic designer will take the lead. The possibilities are endless, but as the business owner, […]
Business Bibles and Franchise Standards
“Are we on the same page?” This question personifies the value of a brand standards guide. Asking if everyone shares an understanding to literally and figuratively perform in unison is the definition of a franchise whose brand is alive and well. While any company will benefit from a Best Practices Manual that details logo specs, […]
Go Niche or Go Home: Why Niche Marketing is Better
If you’re barking up the wrong tree are you making a sound? No. It’s not the quality of your product or the caliber of your service that matters. If the people you are targeting have no use for your carbonated, super-caffeinated beverages or sets of luscious 1800 count Egyptian Cotton Bed Sheets then: You are […]