On February 19, 2016, advertisers noticed a drastic shift in desktop traffic. According to the pros at Search Engine Land, the share of traffic driven by the right-hand ad bar on Google search results had dropped through the floor; while those driven by ads placed below organic results had increased. Google has since confirmed that […]
It’s All About Connections! – Three Tips to Enhance your Relationship with Google through SEO
Did you know that 78% of people who use search engines, use Google? Google is so famous the term “googling” is an accepted verb in the Oxford English Dictionary. With that said, it is evident that having your business’s website appear on Google is imperative for online presence and exposure. Here is the tricky part: […]
Is Blogging Really Worth It?
If a blog falls in a forest and no one hears it, does it make a sound? Abso-blooming-lutely! With today’s “get it done yesterday” mindset: is “blogging is really worth it”? A good blog post can take several hours to write if it’s well researched, but is your hard work going to waste? Is anyone […]
The Biggest Marketing Mistake You May be Making on WordPress
Online marketing is your lifeline to the outside world. When you operate a WordPress website, whether it’s for your business or personal blog, few people will see your message if you don’t market your ideas to other individuals surfing the web. However, many WordPress enthusiasts make a major mistake early on when using WordPress. There […]
Content and SEO: Perfect for Each Other
If your content falls in the forest and there is no one there to hear it, it will absolutely, positively not make a sound. The silence can actually be deafening. So for one of the most used buzzwords (that even claims its own institute!), content marketing cannot stand alone. To belabor the forest analogy, your […]