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On February 19, 2016, advertisers noticed a drastic shift in desktop traffic. According to the pros at Search Engine Land, the share of traffic driven by the right-hand ad bar on Google search results had dropped through the floor; while those driven by ads placed below organic results had increased. Google has since confirmed that […]
Did you know that 78% of people who use search engines, use Google? Google is so famous the term “googling” is an accepted verb in the Oxford English Dictionary. With that said, it is evident that having your business’s website appear on Google is imperative for online presence and exposure. Here is the tricky part: […]
It seemed to have every chance of success. Like a CEO’s obtuse son-in-law, no matter how woefully inadequate, it was always going to have a job. It’s Google, damn it! There is no higher power when it comes to digital marketing. And perhaps trashing Google+ is blasphemous, but even worse is continuing to worship this […]
Garbage in, garbage out. It’s the Golden Rule of databases and the subsequent result of any query searching amidst the ruins of inaccurate material. As today’s purveyor of everything there is to know, Google needs to run a ship that’s tight. She rewards good behavior, accuracy, and garden-fresh information. Question: What’s the foundation of key […]
As you may or may not be aware, Google is rolling out some major, ground-breaking changes to their algorithm today. One of which will significantly impact your search ranking if your website is not responsive. On February 26th, Google released a statement saying; Starting April 21, we will be expanding our use of mobile-friendliness as […]
Content marketing: The most over-used phrase in modern marketing? Perhaps. The most critical component to earning trust and customer loyalty? Absolutely. According to the Content Marketing Institute (yes, there really is one!): Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and […]
When it comes to promoting your business via social media, we recommend you select three platforms that suit your business and then maintain them effectively. It is far more advantageous to fuel three platforms successfully than attempt to maintain all of them half-heartedly. In assessing which platforms to invest your precious time and/or marketing dollars, […]