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The Ups And Downs of Google’s New Ad Layout For Desktop Searches
On February 19, 2016, advertisers noticed a drastic shift in desktop traffic. According to the pros at Search Engine Land, the share of traffic driven by the right-hand ad bar on Google search results had dropped through the floor; while those driven by ads placed below organic results had increased. Google has since confirmed that […]
It’s All About Connections! – Three Tips to Enhance your Relationship with Google through SEO
Did you know that 78% of people who use search engines, use Google? Google is so famous the term “googling” is an accepted verb in the Oxford English Dictionary. With that said, it is evident that having your business’s website appear on Google is imperative for online presence and exposure. Here is the tricky part: […]
How to Cure the WordPress Woes
Your bright and shining new website: a beacon of branding; a lead-generating, client-converting machine! Besides being one of the more prominent faces of your business, if you didn’t know before, you know now what goes into the nuts and bolts of building a better website: Developing the concept Establishing the SEO strategy Getting it designed […]
Why Low-Rent Hosting Just Won’t Do
The expression: “Success has many fathers, but failure is an orphan” was made popular long before websites and their hosting were tasks to be scheduled. At this point, you can apply every axiom about dropping balls and missing deadlines to website launches. They are notorious for this distinction. And even more astounding…it almost seems expected. […]
What Google’s New Algorithm Change Means for Your Website
As you may or may not be aware, Google is rolling out some major, ground-breaking changes to their algorithm today. One of which will significantly impact your search ranking if your website is not responsive. On February 26th, Google released a statement saying; Starting April 21, we will be expanding our use of mobile-friendliness as […]
Tips for Handling Negative Reviews
Originally a component of public relations, reputation management has evolved in direct proportion to the expansion of digital marketing. Across social media platforms, review sites, and industry specific sites, the need for companies to actively examine and manage their online reputation is now as vital as any other operational aspect. The first step is to […]
How to Make Google and Your Customers Happy
Content marketing: The most over-used phrase in modern marketing? Perhaps. The most critical component to earning trust and customer loyalty? Absolutely. According to the Content Marketing Institute (yes, there really is one!): Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and […]