As we near the end of the first quarter, some companies are still searching for more effective ways to get their product/service out there and to expand their social media presence. We all know about the major players: Facebook, LinkedIn, Twitter, and Instagram. However, there are some newer apps on the market with the potential […]
The Ups And Downs of Google’s New Ad Layout For Desktop Searches
On February 19, 2016, advertisers noticed a drastic shift in desktop traffic. According to the pros at Search Engine Land, the share of traffic driven by the right-hand ad bar on Google search results had dropped through the floor; while those driven by ads placed below organic results had increased. Google has since confirmed that […]
It’s All About Connections! – Three Tips to Enhance your Relationship with Google through SEO
Did you know that 78% of people who use search engines, use Google? Google is so famous the term “googling” is an accepted verb in the Oxford English Dictionary. With that said, it is evident that having your business’s website appear on Google is imperative for online presence and exposure. Here is the tricky part: […]
Design Terms for the Graphically Challenged – Part Deux
In this second in our series of pontificating about all things design, we first continue with our shameless rip-off of the formatting style of our friends from theSkimm. Simply because it is as much fun as fanning ourselves with a Pantone color guide while basking in the glorious hues as reflected in our own brand […]
Design Terms for the Graphically Challenged
Does it seem hypocritical that we pontificate about the importance of distinguishing your business from the competition and then riff off the fun format of our friends at theSkimm? Kinda, yes. But we love it and are going to vindicate ourselves with the ol’ “sincerest form of flattery equals imitation” line of defense. So today, […]
Is Blogging Really Worth It?
If a blog falls in a forest and no one hears it, does it make a sound? Abso-blooming-lutely! With today’s “get it done yesterday” mindset: is “blogging is really worth it”? A good blog post can take several hours to write if it’s well researched, but is your hard work going to waste? Is anyone […]
Reputation Management: The Spin Game
The maintenance of your company’s digital profile does not consist merely of deflecting scorching critiques with a superhero shield and wristlets. This aspect of your marketing strategy needs to be way more proactive than that. But for now, let’s look at the reactive aspect of dealing with PR crises online. The Subway Footlong You don’t […]
How to Cure the WordPress Woes
Your bright and shining new website: a beacon of branding; a lead-generating, client-converting machine! Besides being one of the more prominent faces of your business, if you didn’t know before, you know now what goes into the nuts and bolts of building a better website: Developing the concept Establishing the SEO strategy Getting it designed […]
The Long, Slow Death of Google+
It seemed to have every chance of success. Like a CEO’s obtuse son-in-law, no matter how woefully inadequate, it was always going to have a job. It’s Google, damn it! There is no higher power when it comes to digital marketing. And perhaps trashing Google+ is blasphemous, but even worse is continuing to worship this […]
Are You Franchise-able?
You may have a product or experiential business you believe has universal appeal. If only it could be packaged and become a Benjamin-producing machine. Are visions of sugarplums, yachts, and penthouses dancing in your head? Is the dream instead to be the recipient of a positive income stream that bestows an early retirement? Or do […]
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