Whether you find them obnoxious or not, advertisements are scattered throughout the many webpages of our virtual world. Arguably the most popular social networking site (boasting about 1.5 billion users), Facebook presents a multitude of ads throughout the day. The Process Essentially, Facebook employs a Paid Social Search method of marketing in which businesses are […]
What Stop Are Your Clients Getting Off?
I am proud to be the president of strata-climbing, straight-shooting marketing agency. Like every other business with a dream and people willing to put in an obscene amount of work, we have created something tangible. We are a trusted firm providing design and marketing strategies to companies seeking promotion and notoriety—the good kind! Each and […]
Social Media is a Journey – Don’t–Stop–Believing!
So it’s 2016, and we’re all even more entrenched personally and professionally in social media. Crazy that Facebook’s been around for over a decade now. Other giants like Instagram, SnapChat, Twitter, and LinkedIn are aging, but not showing signs of slowing. Oh! Forgot. RIP Google+. Social Media Marketing Through the various marketing, advertising, and promotional […]
The Secret Life of Creatives
As a team, I wouldn’t say we’re slaving to a Chatbot, but there is a for sure feeling of cyborg in the air. At this point, if you’re not tuned to this channel, then “you don’t know slack!” about how to wring the most creativity and efficiency from your marketing team. Our agency brims with […]
Your Guide to Social Media Sizes
Put your best face forward by keeping up your appearances on social media. Image size standards for social media platforms will not only effectively highlight your brand and clarify your message, but show your audience you know what the heck you’re doing! From Twitter to YouTube, save this handy guide developed by our graphic […]
The Good, The Bad and The Ugly of a Marketing Internship
Well, we decided at long last to let our interns speak. They have been virtually sequestered in one of our conference rooms for the past semester. Heads bowed over laptops, they researched and posted and posted and researched – probably feeling like a team of drones, but…as bright and shining as a career in marketing […]
5 Social Media Platforms Your Company Should Consider
As we near the end of the first quarter, some companies are still searching for more effective ways to get their product/service out there and to expand their social media presence. We all know about the major players: Facebook, LinkedIn, Twitter, and Instagram. However, there are some newer apps on the market with the potential […]
The Ups And Downs of Google’s New Ad Layout For Desktop Searches
On February 19, 2016, advertisers noticed a drastic shift in desktop traffic. According to the pros at Search Engine Land, the share of traffic driven by the right-hand ad bar on Google search results had dropped through the floor; while those driven by ads placed below organic results had increased. Google has since confirmed that […]
It’s All About Connections! – Three Tips to Enhance your Relationship with Google through SEO
Did you know that 78% of people who use search engines, use Google? Google is so famous the term “googling” is an accepted verb in the Oxford English Dictionary. With that said, it is evident that having your business’s website appear on Google is imperative for online presence and exposure. Here is the tricky part: […]
Design Terms for the Graphically Challenged – Part Deux
In this second in our series of pontificating about all things design, we first continue with our shameless rip-off of the formatting style of our friends from theSkimm. Simply because it is as much fun as fanning ourselves with a Pantone color guide while basking in the glorious hues as reflected in our own brand […]
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