As a team, I wouldn’t say we’re slaving to a Chatbot, but there is a for sure feeling of cyborg in the air. At this point, if you’re not tuned to this channel, then “you don’t know slack!” about how to wring the most creativity and efficiency from your marketing team. Our agency brims with […]
Your Guide to Social Media Sizes
Put your best face forward by keeping up your appearances on social media. Image size standards for social media platforms will not only effectively highlight your brand and clarify your message, but show your audience you know what the heck you’re doing! From Twitter to YouTube, save this handy guide developed by our graphic […]
The Good, The Bad and The Ugly of a Marketing Internship
Well, we decided at long last to let our interns speak. They have been virtually sequestered in one of our conference rooms for the past semester. Heads bowed over laptops, they researched and posted and posted and researched – probably feeling like a team of drones, but…as bright and shining as a career in marketing […]
5 Social Media Platforms Your Company Should Consider
As we near the end of the first quarter, some companies are still searching for more effective ways to get their product/service out there and to expand their social media presence. We all know about the major players: Facebook, LinkedIn, Twitter, and Instagram. However, there are some newer apps on the market with the potential […]
The Ups And Downs of Google’s New Ad Layout For Desktop Searches
On February 19, 2016, advertisers noticed a drastic shift in desktop traffic. According to the pros at Search Engine Land, the share of traffic driven by the right-hand ad bar on Google search results had dropped through the floor; while those driven by ads placed below organic results had increased. Google has since confirmed that […]
It’s All About Connections! – Three Tips to Enhance your Relationship with Google through SEO
Did you know that 78% of people who use search engines, use Google? Google is so famous the term “googling” is an accepted verb in the Oxford English Dictionary. With that said, it is evident that having your business’s website appear on Google is imperative for online presence and exposure. Here is the tricky part: […]
Design Terms for the Graphically Challenged – Part Deux
In this second in our series of pontificating about all things design, we first continue with our shameless rip-off of the formatting style of our friends from theSkimm. Simply because it is as much fun as fanning ourselves with a Pantone color guide while basking in the glorious hues as reflected in our own brand […]
Design Terms for the Graphically Challenged
Does it seem hypocritical that we pontificate about the importance of distinguishing your business from the competition and then riff off the fun format of our friends at theSkimm? Kinda, yes. But we love it and are going to vindicate ourselves with the ol’ “sincerest form of flattery equals imitation” line of defense. So today, […]
Is Blogging Really Worth It?
If a blog falls in a forest and no one hears it, does it make a sound? Abso-blooming-lutely! With today’s “get it done yesterday” mindset: is “blogging is really worth it”? A good blog post can take several hours to write if it’s well researched, but is your hard work going to waste? Is anyone […]
Reputation Management: The Spin Game
The maintenance of your company’s digital profile does not consist merely of deflecting scorching critiques with a superhero shield and wristlets. This aspect of your marketing strategy needs to be way more proactive than that. But for now, let’s look at the reactive aspect of dealing with PR crises online. The Subway Footlong You don’t […]
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