Facebook itself has been in the news as much as the videos it perpetuates. In the wake of recent murders and injustices, the social media giant has just clarified its stance on censoring the violent nature of these uploads. In their statement released on Friday, it will continue to allow graphic video streams for both […]
You Must Be THIS TALL to Ride this Ride
A perhaps tired, but true analogy is the client/service provider dating comparison. There’s the kick-off meeting: like a first date, everyone is on best behavior. The small talk, the exchanges about each other’s commutes and kids, the “how I take my coffee” chatter. Do not be fooled. Whether you’re the client or the marketing company […]
Why Direct Mail is NOT a Lost Art
Madonna’s Material World aside, there’s no doubt we are living in a virtual world. It’s the place where we keep our friends, where we post what we’re eating and drinking, and show off our sunset vacation pics. And since the commercialization of social media made it the must-spend commodity for businesses capitalizing on targeted groupings […]
Marketing to Millennials
We are no longer “making way” for millennials – we are literally creating space for them. As in precious, expensive real estate allocated for their consumption. As well we should. Millennials are not only a particularly dynamic demographic, they are the ones with disposable income – as in no monies yet earmarked for roof replacements […]
Facebook Ads and How They Work
Whether you find them obnoxious or not, advertisements are scattered throughout the many webpages of our virtual world. Arguably the most popular social networking site (boasting about 1.5 billion users), Facebook presents a multitude of ads throughout the day. The Process Essentially, Facebook employs a Paid Social Search method of marketing in which businesses are […]
What Stop Are Your Clients Getting Off?
I am proud to be the president of strata-climbing, straight-shooting marketing agency. Like every other business with a dream and people willing to put in an obscene amount of work, we have created something tangible. We are a trusted firm providing design and marketing strategies to companies seeking promotion and notoriety—the good kind! Each and […]
Social Media is a Journey – Don’t–Stop–Believing!
So it’s 2016, and we’re all even more entrenched personally and professionally in social media. Crazy that Facebook’s been around for over a decade now. Other giants like Instagram, SnapChat, Twitter, and LinkedIn are aging, but not showing signs of slowing. Oh! Forgot. RIP Google+. Social Media Marketing Through the various marketing, advertising, and promotional […]
The Secret Life of Creatives
As a team, I wouldn’t say we’re slaving to a Chatbot, but there is a for sure feeling of cyborg in the air. At this point, if you’re not tuned to this channel, then “you don’t know slack!” about how to wring the most creativity and efficiency from your marketing team. Our agency brims with […]
Your Guide to Social Media Sizes
Put your best face forward by keeping up your appearances on social media. Image size standards for social media platforms will not only effectively highlight your brand and clarify your message, but show your audience you know what the heck you’re doing! From Twitter to YouTube, save this handy guide developed by our graphic […]
The Good, The Bad and The Ugly of a Marketing Internship
Well, we decided at long last to let our interns speak. They have been virtually sequestered in one of our conference rooms for the past semester. Heads bowed over laptops, they researched and posted and posted and researched – probably feeling like a team of drones, but…as bright and shining as a career in marketing […]
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