There is not a single excuse left in this Big, Badass World of Marketing to justify a bad job of branding. There is no shortage of podcasts, blog posts, marketing experts who put their own branding in your face so they can tell you what you’re doing wrong with yours. Branding is no longer about […]
What’s The Real Deal With Influencer Marketing?
Well, in four words: “It works, for now.” But is influencer marketing a trend that has already worn out its welcome because it is too contrived and stupid expensive? From Kim (circa 2013) Kardashian’s pay-per-tweets and club appearances, the latter often yielding a cool couple hundred thousand for a mere drive-by; and the more recent […]
Stop Doing This One Thing in Marketing
We are marketing experts. A vocation for which you must be passionate about to succeed. Because of our penchant for all things promotional, we are never off the clock. Yes, the hours we dedicate to our clients are long and creatively engaging, but you can never STOP being a marketer. Can’t turn it off. Case […]
Design Terms for the Graphically Challenged – Part Deux
In this second in our series of pontificating about all things design, we first continue with our shameless rip-off of the formatting style of our friends from theSkimm. Simply because it is as much fun as fanning ourselves with a Pantone color guide while basking in the glorious hues as reflected in our own brand […]
Design A Logo You Love
From this day forward…a pivotal phrase plucked straight from your garden variety wedding vows, but it’s an applied principle in logo design. A logo is forever. There is obviously a big, beautiful creative process devoted to developing a logo. Your graphic designer will take the lead. The possibilities are endless, but as the business owner, […]
Business Bibles and Franchise Standards
“Are we on the same page?” This question personifies the value of a brand standards guide. Asking if everyone shares an understanding to literally and figuratively perform in unison is the definition of a franchise whose brand is alive and well. While any company will benefit from a Best Practices Manual that details logo specs, […]
