Well, in four words: “It works, for now.” But is influencer marketing a trend that has already worn out its welcome because it is too contrived and stupid expensive? From Kim (circa 2013) Kardashian’s pay-per-tweets and club appearances, the latter often yielding a cool couple hundred thousand for a mere drive-by; and the more recent […]
You Must Be THIS TALL to Ride this Ride
A perhaps tired, but true analogy is the client/service provider dating comparison. There’s the kick-off meeting: like a first date, everyone is on best behavior. The small talk, the exchanges about each other’s commutes and kids, the “how I take my coffee” chatter. Do not be fooled. Whether you’re the client or the marketing company […]
Why Direct Mail is NOT a Lost Art
Madonna’s Material World aside, there’s no doubt we are living in a virtual world. It’s the place where we keep our friends, where we post what we’re eating and drinking, and show off our sunset vacation pics. And since the commercialization of social media made it the must-spend commodity for businesses capitalizing on targeted groupings […]
The Secret Life of Creatives
As a team, I wouldn’t say we’re slaving to a Chatbot, but there is a for sure feeling of cyborg in the air. At this point, if you’re not tuned to this channel, then “you don’t know slack!” about how to wring the most creativity and efficiency from your marketing team. Our agency brims with […]
Our Top Five Marketing Plan Tips
When you ask Siri for driving directions to Disney World – she’ll get you there. It’s simple: follow the steps from Point A to Point B and voilà! You are at the gates of the Happiest Place on Earth. With the holidays on the verge of being a sugary and festooned memory; where are you […]
