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A perhaps tired, but true analogy is the client/service provider dating comparison. There’s the kick-off meeting: like a first date, everyone is on best behavior. The small talk, the exchanges about each other’s commutes and kids, the “how I take my coffee” chatter. Do not be fooled. Whether you’re the client or the marketing company […]
Madonna’s Material World aside, there’s no doubt we are living in a virtual world. It’s the place where we keep our friends, where we post what we’re eating and drinking, and show off our sunset vacation pics. And since the commercialization of social media made it the must-spend commodity for businesses capitalizing on targeted groupings […]
So you powered through last night’s networking meeting like a skilled politician; working the room making connections with potential new clients and alliances. You’ve got the stack of business cards to prove it! So….now what? How do you “monetize” these into trusted professionals and clients? Here are some networking tips to get you closer to […]
“Are we on the same page?” This question personifies the value of a brand standards guide. Asking if everyone shares an understanding to literally and figuratively perform in unison is the definition of a franchise whose brand is alive and well. While any company will benefit from a Best Practices Manual that details logo specs, […]
As a digital marketing company, we handle analytics and highly technical coding on a daily basis. When it comes to social media, we develop tons of bright and shiny images and informative details for the front end, as well as concerted strategies to promote clients across platform. A client needs a custom website with all […]