Garbage in, garbage out. It’s the Golden Rule of databases and the subsequent result of any query searching amidst the ruins of inaccurate material. As today’s purveyor of everything there is to know, Google needs to run a ship that’s tight. She rewards good behavior, accuracy, and garden-fresh information. Question: What’s the foundation of key […]
Online Reviews: The Reality of Perception
The shift in power is profound. While much of the control of your business is in the hands of Google Almighty as we slave to feed that insatiable beast – you can now also count the consumer as your company’s virtual spokesperson. Traditional marketing rhetoric takes a back seat. Businesses can no longer simply pontificate […]
Tips for Handling Negative Reviews
Originally a component of public relations, reputation management has evolved in direct proportion to the expansion of digital marketing. Across social media platforms, review sites, and industry specific sites, the need for companies to actively examine and manage their online reputation is now as vital as any other operational aspect. The first step is to […]