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Garbage in, garbage out. It’s the Golden Rule of databases and the subsequent result of any query searching amidst the ruins of inaccurate material. As today’s purveyor of everything there is to know, Google needs to run a ship that’s tight. She rewards good behavior, accuracy, and garden-fresh information. Question: What’s the foundation of key […]
The shift in power is profound. While much of the control of your business is in the hands of Google Almighty as we slave to feed that insatiable beast – you can now also count the consumer as your company’s virtual spokesperson. Traditional marketing rhetoric takes a back seat. Businesses can no longer simply pontificate […]