The maintenance of your company’s digital profile does not consist merely of deflecting scorching critiques with a superhero shield and wristlets. This aspect of your marketing strategy needs to be way more proactive than that. But for now, let’s look at the reactive aspect of dealing with PR crises online. The Subway Footlong You don’t […]
The Selling Power of a Solid Social Media Strategy
Social media is so much more than just a community platform for socializing. Its origins may be founded there, but it has morphed into a means for brands to create awareness of their products and services, and as a way to sell directly to consumers. To effectively sell to your potential customers it’s necessary to […]
How Local Listings Allow You to Monitor Your Reputation
Garbage in, garbage out. It’s the Golden Rule of databases and the subsequent result of any query searching amidst the ruins of inaccurate material. As today’s purveyor of everything there is to know, Google needs to run a ship that’s tight. She rewards good behavior, accuracy, and garden-fresh information. Question: What’s the foundation of key […]
Online Reviews: The Reality of Perception
The shift in power is profound. While much of the control of your business is in the hands of Google Almighty as we slave to feed that insatiable beast – you can now also count the consumer as your company’s virtual spokesperson. Traditional marketing rhetoric takes a back seat. Businesses can no longer simply pontificate […]
Tips for Handling Negative Reviews
Originally a component of public relations, reputation management has evolved in direct proportion to the expansion of digital marketing. Across social media platforms, review sites, and industry specific sites, the need for companies to actively examine and manage their online reputation is now as vital as any other operational aspect. The first step is to […]