In their now classic video, Jimmy Fallon and Justin Timberlake charmingly captured the absurdity of our addiction to hashtags. Are we reduced to conversing in lists? Are our interpersonal skills measured by our ability to abbreviate? Are we that busy? Attractive men who are hilarious aside, hashtags are at the center of their own uprising […]
There’s No Such Thing as a Free Lunch
The platforms may be different, but advertising hasn’t changed that much since the Don Drapers of Madison Avenue reigned. One encompassing truth is the same, you don’t get something for nothing. Three-martini lunches and storyboards on easels aside, social media is all bright and shiny in the beginning. No start-up costs, no monthly recurring fees, just […]
Guest Blog: Shannon O’Connor, Copywriter
Once you’ve made the (very wise!) decision to invest in your professional development and hire an expert to help you hone your skills, you must contend with the daunting task of finding the right help before any learning can commence. When faced with the seemingly endless consulting, coaching, and training offerings available, this undertaking can […]
Our Four Favorite Things About LinkedIn for Realtors
LinkedIn has become the place where people look to the experts for the answers. It may have once had the reputation of a stodgy, static, online resume, but this platform has morphed into a powerful search engine for professionals, particularly for Realtors. If you are an agent and have not logged in recently, you will […]
The Positive Side of Google+
When it comes to promoting your business via social media, we recommend you select three platforms that suit your business and then maintain them effectively. It is far more advantageous to fuel three platforms successfully than attempt to maintain all of them half-heartedly. In assessing which platforms to invest your precious time and/or marketing dollars, […]
Using Pinterest for your NonProfit Marketing
Pinterest is a unique place among social media users and an untapped market for cost effective nonprofit marketing. A study done by Shareaholic indicates that 21% of users followed up with a purchase after seeing it on Pinterest. Its also been noted that Pinterest has more referral traffic than LinkedIn, Google+, and YouTube combined. A […]
Simple Tips to Make LinkedIn Work For You
Why do some people have success with LinkedIn, but you can’t seem to get the same results? LinkedIn is not the largest or most popular (although continues to grow exponentially), but it has been embraced by the business community as a place to solicit advice about business decisions, bounce ideas off colleagues, or to get […]
People Are Talking About You!
Facebook’s “People Talking About This” on your brand’s page Insights often tends to be more confusing than anything, but there are changes ahead to ensure this valuable metric is used effectively. In its most basic sense and according to Facebook, People Talking About This (PTAT) is is the number of people who have created a story […]
How to use #Hashtags on Facebook
Last week, Facebook rolled out hashtags to its platform, so let’s talk about it! What: Hashtags give you an opportunity to join a larger discussion about a popular or trending topic, an event or discussion. When you post about John Hamm’s acceptance speech on the #Emmys, that hashtagged word will become a clickable link to […]