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Certainly one of our favorite social media platforms, but there’s not much doubt Pinterest is not for every business. As a marketing group, we are huge proponents of advising people who are supporting their own DIY-social media efforts to select three platforms that make the most sense for their business and then do them right. […]
Remember scoffing at Facebook as a legit promotional platform for business? It was just some website some student at Harvard designed to connect college kids. You may even recall the first time you saw someone conducting a phone conversation on the street with a mobile phone. “What could be so important that guy couldn’t wait […]
When it comes to promoting your business via social media, we recommend you select three platforms that suit your business and then maintain them effectively. It is far more advantageous to fuel three platforms successfully than attempt to maintain all of them half-heartedly. In assessing which platforms to invest your precious time and/or marketing dollars, […]
Pinterest is a unique place among social media users and an untapped market for cost effective nonprofit marketing. A study done by Shareaholic indicates that 21% of users followed up with a purchase after seeing it on Pinterest. Its also been noted that Pinterest has more referral traffic than LinkedIn, Google+, and YouTube combined. A […]
Why do some people have success with LinkedIn, but you can’t seem to get the same results? LinkedIn is not the largest or most popular (although continues to grow exponentially), but it has been embraced by the business community as a place to solicit advice about business decisions, bounce ideas off colleagues, or to get […]
Facebook’s “People Talking About This” on your brand’s page Insights often tends to be more confusing than anything, but there are changes ahead to ensure this valuable metric is used effectively. In its most basic sense and according to Facebook, People Talking About This (PTAT) is is the number of people who have created a story […]